Last updated on Jan 1, 2020

BAIYI TECHNOLOGIES (SINGAPORE) PTE LTD (“Baiyi” or “YATTA! PLAY”) respects the privacy of every individual who visits our websites and this Privacy Policy sets out certain provisions to help you understand how we make use of the data that you make available to us when you use any of our services. The information that you make available to us will be handled with appropriate care. This Privacy Policy (the “Policy”) describes our policies on the type of information that YATTA! PLAY collects about you, the usage, and the disclosure of your information in connection with your use of the services (the “Services” and each a “Service) available through our websites such as and all related domains and sub-domains (“Site” or “Sites”), our social media pages, emails, web applications, mobile applications and any subsequently acquired and/or developed application, as well as through our online advertisements at other websites and e-mail campaigns.

This Policy will also provide you with instructions on how to opt in or out of sharing information about you with us as well as provide you with information on how you can limit our use of the personal information that you will be providing to us overtime and how to ask us to correct or erase this information.

This privacy statement and the procedures outlined herein comply with EU General Data Protection Regulation 2016/679 of April 27, 2016 (“GDPR”) and the relevant national legislation of the Countries implementing the GDPR (together the “Regulations”).

We may from time to time make updates to this Policy in order to keep pace with the changes on the Site, our Services and the law. However, we will always continue our commitment to respect your privacy and handle the information that you provide to us in compliance with standard and applicable laws.

This Policy does not apply to the practices of any third-party services, such as Facebook, Instagram, or Twitter that you elect to access or monitor through the Site (the “Supported Platforms”) or to any software or applications developed by third parties that we do not own or control (“Third-Party Apps”). As an example, this Policy does not cover any information or other content you can view via the Site on Supported Platforms (but which was not posted there using the Site) or information you provide to Third-Party Apps accessed via the Site. While we attempt to facilitate access only to those Supported Platforms and Third-Party Apps that share our respect for your privacy, we shall not be responsible and/or liable for the content or privacy policies of any Supported Platforms or Third-Party Apps. We encourage you to carefully review the privacy policies of any Supported Platforms or Third-Party Apps you access via the Site.



Baiyi is the sole controller of the data that we gather from you and we are responsible for your personal data to the extent required by law.


In general, you can browse without revealing to us your identity or providing any personal information about yourself to us. But once you provide to us your personal information, you are not anonymous to us.

With or without cookies, the Site tracks usage data, such as the source address that a page request is coming from, your IP address or domain name, the date and time of the page request, the referring web site (if any) and other parameters in the URL. We use this data to better understand the Site usage in the aggregate so that we know what areas of the Site users prefer. This information is stored in log files and is used for aggregated and statistical reporting. Such information is not linked to personal information gathered elsewhere on the Site and therefore does not contain personal identifiable information.

We currently use cookies on our site to check your language preference and to maintain visitor information, including identification of users and preparation of customized web pages. Web browsers set aside a small amount of space on your hard drive to keep these preferences, then every time you visit a web site your browser checks to see if you have any predefined preferences (cookies) for that server. If you do, it sends the cookie to the server along with the request for a web page. Your browser will generally not give up its cookie data to any server unless you have set your browser preferences otherwise. Further details about cookies are set out below.

Also, when you interact with our Site through various social media (such as Facebook, Google+ or Twitter) to log-in to your Baiyi account (the “Baiyi Account”), depending on your privacy settings on your social media accounts, you may enable a two way communication of information between your Baiyi Account and your social media account – this means that your content on the “my gallery” page under your Baiyi Account may be published on your social media accounts and your information on your social media accounts may be published on your Baiyi gallery.

We may also receive from your social media accounts information such as your profile information, profile picture, gender, and username, user ID associated with your social media account, age range, language, state, friends list, and any other information you permit social media to share with third parties. The data we receive is dependent upon your privacy settings with the applicable social media – should the privacy settings allow information to be published on your social media account, you give us permission to access and obtain your information about your friends, contacts and your posts from such social media accounts. You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to our Site.

We may also collect, store, make use of and transfer personally identifiable information about you which may include but is not limited to your full name, user name, password, profile photo, email address, phone or mobile number, IP address, browser information, and any other information you provide in connection with your Baiyi Account.

As Baiyi Face Filter App functionality is fully based on face detection, in order to use Baiyi Face Filter App We shall need Baiyi Face Filter App to process Your images taken by the Device camera. However, all the images taken by the camera shall be processed solely on Your Device and shall not be sent to Our servers, i.e. We shall have no access to such images (We shall not collect, share or store them).

Baiyi Face App face detection algorithms used within processing of Your images are not able to identify a specific person and, therefore, generally cannot be considered as collecting biometric information. However, in case the applicable law stipulates that images captured by the camera or face geometry generated by Baiyi Face App are considered as biometric identifiers, biometric information or similar legal category, hereby You express Your informed written consent on their processing as described in this Policy.

Collectively, all such information referred to in this section shall be referred to as “Personal Information”.


We collect Personal Information for the following purposes (“Purposes”):

  1. To provide the Services.

  2. To communicate with you about the Site, the Services and your Baiyi Account, including but not limited to sending you a confirmation email when you register with us; responding to enquiries and requests from you or people you have authorised; sending you a service-related announcement on the rare occasions when it is necessary (for example, if we must temporarily suspend our service for maintenance).

  3. Transactions: to consider and/or process your transactions made via the Site and/or the Services; .

  4. Marketing: Where it is in accordance with your marketing preferences, we may use your Personal Information to contact you in the future for our marketing and advertising purposes, including without limitation, to inform you about services or events we believe might be of interest to you, to develop promotional or marketing materials and provide those materials to you, and to display content and advertising on or off the Services that we believe might be of interest to you.

  5. To manage, operate, provide and/or administer your access and use of the Site, the Services and your Baiyi Account: If you provide Personal Information in order to obtain access to or use of the Services or any functionality thereof, we will use your Personal Information to provide you with access to or use of the Services or functionality and to monitor your use of such Services or functionality. For instance, if you supply Personal Information relating to your identity or qualifications to use certain portions of the Services, we will use that information to make a decision as to granting you access to use such Services and to monitor your ongoing qualification to use such Services.

  6. Internal Business Purposes: We may use your Personal Information for internal business purposes, including without limitation, auditing, data analysis, fraud prevention, to help us improve the content, user experience and functionality of the Services, to better understand our users, to improve the Services, to protect against, identify or address wrongdoing, to enforce our Terms of Service, to manage your Baiyi Account and provide you with customer service, and to generally manage the Services and our business.

We only collect personal information about you that we consider necessary for achieving the above-mentioned purposes.


  1. Cookies are alphanumeric identifiers that we transfer to your device through your web browser to empower our frameworks to perceive your activities and disclose to us how and when pages in our Site are visited and by what number of individuals.

  2. Some browsers have an inbuilt option for turning off the cookie feature, which will prevent your browser from accepting new cookies services, as well as sometimes allowing you to choose on accepting each new cookie in a variety of ways. We, therefore, strongly recommend that you leave the cookies feature always activated, however, because enabling the cookies feature allows you to take advantage of some of our Service’s most attractive features.

  3. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our Site may become inaccessible or not function properly.

Session Cookies

The Site may use “session cookies”, which improve your user experience by storing certain information from your current visit on your computer or mobile device, such as log-in information. These enable us to remember your log-in session so you can move easily within the Site. These session cookies have limited functionalities and expirations, and you will be required to re-enter your log-in information after a certain period of time has elapsed to protect you against others accidentally accessing your Baiyi Account contents and related personal information.

You may at any time opt-out of the automatic collection of data by setting your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of the Site may not function properly.


As a matter of this Policy, we will use your Personal Information to authenticate your access to our Site and we do not in any way sell, rent or disclose any of your personal information to third parties except to the extent required for the performance of their service.

Third Party Service Providers: we may disclose your Personal Information to third party service providers that we use for certain services that they provide to us. When we disclose information to these third party service providers, we disclose such information to enable them to perform the required service. Such third party service providers may have the need to disclose your Personal Information to another party to the extent required for the performance of their services.

Other Corporate Body: For the purpose of providing the Services, we may share our data, including Personal Information about you, with our subsidiaries and affiliated companies or potential partners. To the extent that these bodies may have access to your Personal information, they will treat it at least as protectively as they treat information they obtain from their other users. Notwithstanding the generality of the foregoing, our subsidiaries, affiliated companies and potential partners shall follow privacy practices no less protective of all users than our practices described in this document, to the extent allowed by applicable law.

Legal Requests: We are obliged to cooperate with law enforcement on inquires, as well as other third parties to enforce laws. Therefore, pursuant to legal process or in response to a verified request by law enforcement or other government officials, we may (and you hereby authorize us to) disclose your Personal Information. However, in an effort to balance your right to privacy and the ability to keep the community free from bad actors, we will not disclose any information beyond what is required to law enforcement or other government officials without a court order or substantially similar legal procedure, except when the disclosure of such information is necessary to prevent a threat to the life, health or security of an individual or corporate entities.


You have the right to request access to your Personal Information and edit such information and settings, including your consent to the access, collection, use and disclosure of your personal information, in your profile page under your Baiyi Account at any time.

You may also opt out of receiving marketing messages via email by sending us a request at webform at We will stop sending marketing messages within 30 days from the receipt of your request.

You have the right to delete your Baiyi Account from our servers. Upon the deletion of your Baiyi Account, we will remove your Personal Information from our servers within 30 days. Notwithstanding the generality of the foregoing, to protect Baiyi and its users and in the interest of law enforcement, we will retain your Personal Information in our archives which shall not be made accessible to anyone at Baiyi except as may be required for law enforcement purposes or pursuant to legal process.

After you delete your Baiyi Account, alongside the removal of your Personal Information from our server, we will also disable your Baiyi gallery to prevent access by other Baiyi users. However, we may not be able to delete or prohibit access to the content that you have shared with others on your social media accounts such as but not limited to Facebook, and for the content that other users of Baiyi have saved on their galleries. You understand and acknowledge that you shall no longer have access to your Baiyi gallery after you delete your Baiyi Account. You are hereby advised to back up your content.


Your Personal Information that you provide to us is processed and stored on our servers with restricted access. Baiyi uses strict security processes and technical safeguards to protect your Personal Information against loss or theft, as well as against unauthorized access or disclosure, to protect your privacy, including firewalls and data encryption at transit and at rest. We employ many different security techniques to protect such data from unauthorized access by users inside and outside the company. However, please bear in mind that transmission of information via the internet may sometimes be compromised by unwanted elements thereby, leading to unintended disclosure of your Personal Information.

While we do our best to protect your Personal Information, we do not represent or guarantee that the use of our service will be free from loss, corruption, attack, viruses, interference, hacking or other security intrusions. You agree and acknowledge that your use of our Services and Site is at your sole risk, and therefore, we disclaim any and all liability to you relating to the use of your Personal Information by reason of a corruption, virus, interference, hacking or other security intrusions on our services and site.


Baiyi is the data controller under the Regulations for all services related to the general Baiyi ( website services (“Website Services”).


As your data controller, Baiyi will only retain your Personal Information for as long as necessary and in a manner permitted by the Regulations or other applicable laws for the purpose described in this Policy. We retain Personal Information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax, or accounting requirements). Baiyi will follow internally set guidelines and use care in the disposal, destruction, or de-identification of personal information to prevent unauthorized parties from gaining access to personal information.


This Policy is subject to and shall be construed in accordance with the laws of the Republic of Singapore, without giving effect to any principles of conflicts of law. This Policy constitutes our privacy notice to you under such applicable law. Your access and/or use of the Site is permitted only on condition of your agreement with this Policy. This Policy does not extend to any website other than our Site, including any website or service you may access by clicking on our Site’s links, or any other party’s use of your Personal Information other than us. We reserve the right, in our sole discretion, to modify, discontinue, or terminate any element of the Site without notice to you.

Only persons aged 18 or older (or who is of the age of legal maturity as determined by the laws of that user’s residence, if older than 18) who may legally enter into contracts may use our Site and Services. We do not knowingly collect information from anyone under the age of 13 (including photographs or videos containing images of persons under the age of 13), and will take steps to delete such information if we learn that this rule has been breached. If you are a parent (or legal guardian) of a minor younger than 13 years of age, please contact us if you learn that your child has registered an account with us or if you find that a user has uploaded and/or saved a photo, video or other depiction of your child on our Site. We will close the minor’s account and remove the photo, video or other depiction of your child expeditiously.


In the event that you have any comments, questions, concerns, feedback or complaints about this Policy or our site, please feel free to reach out to us at:

Baiyi Technologies (Singapore) Pte Ltd

18 Boon Lay Way

Tradehub 21

#10-103/104 (S)

Singapore 609966


We may amend this Policy at any time by posting the amended terms on and we will notify you by posting an announcement on our Service or sending you an email.

Any changes or modifications to our privacy practices will be posted in this Policy for 30 days before they take effect and users are bound by any changes to the Policy when he or she uses the service after such changes have been posted.